Brand Management is a more strategic and broader action than advertising alone of any company. This really is one case of brand management and is put under Brand Management Architecture. This direction includes instilling a certain degree of confidence in the thoughts of present customers the quality they expect from the line of products of the particular brand can be expected to continue. For this reason almost every company has a department looking out for infringement of their brand.
That is corporate homes spend millions of dollars annually marketing their brand all around the world. An established brand will find favor among consumers that will not be unwilling to trust a fresh product without many questions under precisely the same brand. Brand direction will even make the brand stand out when put among other brands that are competitive and will reach all the above mentioned points efficiently. This makes brand management more challenging, and at the exact same time, gets the confidence of the consumer more easily.
This has been known to raise by comparing the product making architecture of brand a correctly handled brand sales more advantageous in the eyes of the investor. People from another country will trust the Residency Hotel even though they haven't been there just because of the mom brand the - 'International Hotels' group.