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Consumers perceive and accept many brands within a certain trade group in different manners. Views of Brand recognition is a man sees himself, brand placement is how this person describes himself and brand awareness is how this person is looked at by others. Its brand image is built by a business through commerce communicating with its consumers. In these four steps, the chief job of brand positioning” is to have brand value and the brand recognition content orientation communications initiatively communicate with the target consumers. It is very straightforward; the essence of brand management would be to combine your own view about yourself and other people's views about you through various means.

Brand placement, however, would be to let others remember your systems in this complex and saturated competitive surroundings (Graphic IV reveals the relationship among brand identification, positioning and comprehension). The consumers form a subjective perception of the brand Need of Positioning your brand or its image and interpret all got information.

The picture essentially expresses a means a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these characteristics, which the consumer associates with the brand, the business can assemble a competitive advantage because of its brand.